Video. Photo. Storytelling.
Serena is a skilled content creator. Having successfully run her own business since 2010, she is admired for her attention to detail and technical skills. She regularly wears lots of hats; from concept development, pre-production, camera operating, directing talent and crew, all the way through to post-production editing.
Serena joined Hughes Public Relations in 2016 to head up their Video Production capability. She produces a range of branded content; from promotional, training and education videos to short-form documentaries. Often working alongside the public relations and graphic design team to conceptualise and produce content, she has executed a number of successful social media campaigns and regularly produces video to enhance and complement website designs. She also regularly conducts photography and video shoots for print and television media supply.
Serena has a particular interest in human interest storytelling, and has created emotive and powerful video content for the Royal Flying Doctor Service, Calvary Health Care and BankSA Foundation..
Serena is a certified drone pilot with the Civil Aviation Safety Authority (CASA).