As part of her work with Hughes Public Relations, Serena regularly conducts corporate photography shoots for media supply and the  promotional purposes of some of South Australia's most recognisable brands. Helping to assist with positive client exposure outcomes, her photography is regularly published across a broad range of  national online and print media and trade publications, including The Australian, the Australian Financial Review, The Advertiser and the SA Business Journal, The Sunday Mail, BusinessDaily, SA Life, Australian Mining, Adelaide Now and InDaily.